
In a time of scarcity one group stands to come up, well, big: Full figured women. It is a little-known but well documented fact that in times of calamity women "of whom much was given" become a sort of matriarch for tough times. Brothers see things in them that they had previously dismissed or ignored: Full figured women become topfeeders, nurturers that provide a very physical tug for the strugglers among us, men and women included. And who knew? BBW had recently retreated to the underground of popular culture, sufficient to live precariously through their less-than-healthy siblings or within online personas. But now, with so many stresses pulling on the average man, lucious, full-bodied BBWs are catching on: This phenomenon is truly understudied, but look for a marked increase of big women to rise to the fore in media, advertising, movies, etc., as the American psyche looks for those with ample bodies to supplant the usual image of skinny spokesmodels and leading ladies. Have you hugged your BBW today?