Somewhere along the line, a new term was coined. An exhaustive Internet search won't turn up the origins but in any event, it's here now.
when did the term gain popularity as a definition for Hot Older Women (Shouldn't they get called HOWs or something?)
In my humble estimation, the term is not at all flattering. Cougar, according to Webster's is: "a large powerful tawny-brown cat (Felis concolor) formerly widespread in the Americas but now reduced in number or extinct in many areas —called also catamount mountain lion panther puma."
So, we're basically referring to attractive women as pumas. Wow.
This follows the early part of the decade's fascination with the MILF term.
As far as anyone can tell the phrase originated in the 1990s-era juvey fun film "American Pie."
But that wasn't good enough for society, now we've got cat references to pick through.
So, will the cougar stay with us or will it just wither away, melt in the sight of the next trendy name? (Jive turkey?)
You be the judge.
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