Black entertainment channel BET, known for booty-shaking videos and chitlin circuit comedy, says it is finally going to cater to the long-neglected black middle class that it has claimed to worship but never reflected.
According to a report in the NY Times, Centric will make an October debut.
The report says Viacom is aiming at the 25- to 54-year-olds with Centric. The type of viewers they want? "A perfect example would be” Barack and Michelle Obama, said Scott Mills, the president of BET.
Yeah right, BET. TV1 must be pwning that booty.
I wish them well, but don't think they can appeal to their higher selves long enough to make a real dent in African American viewership.
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