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Magazines Are Folding: Who's Next?

Friday, April 17, 2009

Much attention has been paid to the demise of newspapers in this recession, but what hasn't gotten much attention is the slow death of magazines.
First it was Maxim.
Last month the hip Blender Magazine bit the dust as print advertising slowed to a crawl.
Then two weeks later King Magazine, which let Melyssa Ford wax nostaglic about itself, swallowed pills as well.
It can't be long until other hip-hop magazines like The Source, etc. And if they haven't established an online audience by now, tsk, tsk.
Since last decade, hip-hop magazines have introduced audiences to countless new talent, but that will cease as print magazines dry up, and with it a cottage industry of those that advertise there.
It all doesn't bode well for the few remaining black flagship publications, namely, Jet and Ebony.
But what will be interesting is if Jet and Ebony unleash their numbers and let the public know how they are doing.
What if ... (cringe, shudder) Jet and Ebony gave up the ghost?
Let's be honest, when was the last time you went to Jet and Ebony's web site (do they have one?).
Who would carry the mantle if the worst happened? (cringe, shudder)

2009 ·Popwife Blog by TNB