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House of Dereon launches 'Sasha Fierce'

Wednesday, July 1, 2009

Inspired by her latest album and timed to her world tour, Beyonce and mom Tina Knowles have launched a clothing line based on the singer's alter ego, Sasha Fierce.
The collection, Tina said, is “edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude.”
Mama says the outfits Beyonce and her performers wore were an inspiration also.
“When the tour started, we noticed the definite style of it,” Tina explained. “Thierry Mugler designed the clothes for the tour, but we really wanted to celebrate the style and interpret that into a collection.”

Beyoncé, who said in a statement “the line really exudes a different side of my personality, which I am grateful that I can express,” had a lot of say in the creation of the collection, Tina said.

“She definitely tells me what she likes and what she doesn’t," Tina said of Beyonce. "It was her suggestion to line the rips of the jeans with the mesh and lace,” she said. “It makes the jeans look really different from what’s out there.”
Do you want to look like Sasha Fierce?



2009 ·Popwife Blog by TNB