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Beyonce Kicks Off House of Dereon Ad Push

Sunday, March 14, 2010

With a killer album done, a monster tour finished, and a gaga video all wrapped up, Beyonce is turning her attention to her mother's first love: The House of Dereon.
If a big ad campaign is any indication, the Creole-flavored fashion house is coming out this summer with a vengeance, and Mathew and Tina's eldest daughter will be the face of it all.
Look for sister Solange to lend an assist, but it will be just cursory compared to the glam that Bey and Mrs. Tina have in store.
This is not the first time that Bey has pushed TeamFamily. But Mama Tina Knowles, who filed for divorce last year, has had time to put alot of thought into the House of Dereon's spring and summer offerings.
Don't expect to see anything you've seen before, if Beyonce's recent fashions are any clue.
But then again, she has been hanging out with the fashion equivalent of an electric chair lately.




2009 ·Popwife Blog by TNB